Marketing Coordinator

Marketing Coordinator

Overview

The Kauaʻi Humane Society seeks a Marketing Coordinator to execute the organization's marketing strategy through creative storytelling and engaging content. KHS's Marketing Coordinator is able to capture the organization's animals, programs, and mission in a compelling way and is proficient in Adobe Creative Suite, Canva Pro, and WordPress to create digital content and keep the KHS website up to date.

Handling dogs and cats of all sizes is one of the biggest perks of the job as you'll play an important role in helping them find loving homes.

Marketing Coordinator Qualifications

● High school graduate or GED equivalent required

○ Post-secondary education focused in marketing and/or communications strongly preferred

● Understanding of photography and videography

● Knowledge of image and video editing programs

● Strong computer/technology skills

● Strong writing skills

● Valid Hawaii Driver’s license, or valid out-of-state license, with a clear driving record for at least one year prior to application

Marketing Coordinator Responsibilities

● Works closely with the Communications Coordinator to tell the KHS story in a compelling way and empower others to share it

● Works collaboratively with the Director of Development to promote fundraising initiatives

● Creates graphics, photographs, and videos to be shared on digital platforms and print

● Creates graphics and content for in-person and online fundraising events promoted on the KHS website, social media channels, digital ads, and email platform

● Uphold the KHS brand identity to ensure cohesive marketing efforts and expand brand awareness beyond Kauaʻi.

● Manages the KHS website, via WordPress and occasionally Squarespace for KHS appointment bookings, to ensure information is accurate and up-to-date.

● Oversees radio promotional opportunities (writing radio ads)

● Oversees the design and publishing of KHS’s marketing ads to help promote the organization and specific services and programs

o Tracks and analyzes marketing results

● Attends off-site events (adoption events, volunteer events, development events) to gather content for social media accounts, development, and marketing collateral

● Utilizes Blackbaud, a donor management and non-profit marketing tool (training provided) for online fundraising and development

● Identifies potential influencers and supporters of the organization

● Actively educates self on the latest trends in online marketing, paid advertising, and nonprofit technology

● Assist writing animal bios and taking animal photos as volunteer and/or staff availability fluctuates

● Completes other duties as assigned

Job Type: Full-time (Part-time negotiable)

Work Location: In person (Hybrid negotiable)