Business Development Executive - Midwest Territory

Position Summary

The Business Development Executive (BDE) drives revenue growth across HFMA's three core product lines; Peer Review, Advertising, and Sponsorships, with an annual quota of $4.4M. This is a hunter role for a self-directed, consultative sales professional who's energized by building relationships with senior healthcare and finance decision-makers.

The BDE manages a substantial portfolio with uncapped earning potential, connecting organizations with HFMA's highly engaged member audience.

Responsibilities

Business Development & Revenue Growth

• Execute HFMA's sales strategy across three core product lines; Peer Review, Advertising, and Sponsorships to meet or exceed annual revenue targets set by sales leadership, contributing account- and territory-level input to plan development.
• Prospect, qualify, and close new business while maintaining and growing an existing book of accounts.
• Build and nurture relationships with C-suite and VP-level decision makers in healthcare and finance organizations.
• Manage the full sales cycle from outreach through contract execution and revenue recognition.
• Strategic sales of custom packages developed for key accounts with coordination from organizational leadership.
• Sell sponsorship packages for HFMA live events, conferences, and digital properties.
• Present advertising and media solutions to healthcare and finance brands seeking to reach HFMA's membership audience.
• Collaborate with internal teams to ensure smooth onboarding and delivery of sold programs.
• Maintain accurate pipeline and activity records in CRM.
• Provide regular forecasting and progress reports to sales leadership.
• Represent HFMA at industry events and conferences as needed.
• Stay current on healthcare finance trends to position HFMA's solutions consultatively and credibly.

Perform other duties as needed.

• 7+ years of B2B sales experience with a proven track record of meeting or exceeding quota.
• Experience selling to healthcare, finance, or healthcare finance executives (CFOs, revenue cycle leaders, or similar C-suite/VP-level buyers).
• Demonstrated success managing a complex, multi-product portfolio.
• Willingness to travel up to 20% for client meetings, industry events, and HFMA conferences.

Preferred

• Experience in association, media, or publishing sales.
• Background selling sponsorships or advertising to healthcare, finance, or life sciences companies.
• Familiarity with HFMA's member community or the healthcare finance landscape.

Critical Competencies

• Consultative selling approach with strong relationship-building skills.
• Ability to manage a large pipeline across multiple product categories.
• Self-directed and comfortable working remotely with minimal supervision.
• Strong written and verbal communication; confident presenting to senior stakeholders.
• CRM proficiency (Salesforce or similar).
• Exhibits a high degree of professionalism, tact, and reliability, consistently building strong, trust-based relationships with both current and prospective clients.