Vice President of Sales

Company Description

Mayesh Wholesale Florist is a leading provider of premium wholesale flowers for floral professionals, offering high-quality, fresh-cut blooms sourced from trusted growers around the world. The company focuses on reliability, product quality, and tailored solutions to support designers, event florists, and retailers.

Customers are served through a network of branches and a robust online store, combining local expertise with national reach. Mayesh emphasizes personalized service, consistent supply, and a collaborative approach to help clients grow their businesses.

Position Summary

The Vice President of Sales is responsible for leading and executing the overall sales strategy for Mayesh Wholesale Florist, a national wholesale floral distributor serving professional florists, event designers, wedding planners, mass market customers, and other floral industry partners. This executive leader drives revenue growth, customer acquisition, customer retention, market expansion, and sales team training and development while ensuring alignment with the company's culture, values, and strategic objectives.

The VP of Sales partners closely with the COO, Regional Manager, Branch Managers, Sales Team, Purchasing, Marketing, and Finance teams to deliver sustainable growth and exceptional customer experiences across all markets.

Essential Duties and Responsibilities

Strategic Leadership

• Develop and execute the company's national sales strategy and annual sales plan.
• Establish short- and long-term revenue growth objectives aligned with company goals.
• Identify opportunities for market expansion, new customer acquisition, and increased market share.
• Analyze industry trends, customer needs, and competitive activity to guide strategic decision-making.
• Serve as a key member of the executive leadership team.

Sales Management

• Lead, coach, and develop Branch Managers, and sales teams across multiple markets.
• Establish sales performance expectations, KPIs, and accountability measures.
• Monitor sales performance and implement corrective action plans when necessary.
• Develop succession plans and identify future sales leaders within the organization.
• Promote a culture of accountability, collaboration, and continuous improvement.

Revenue Growth

• Drive profitable sales growth across all branches and channels.
• Develop strategies to increase customer retention, wallet share, and overall profitability.
• Collaborate with Purchasing and Operations teams to align inventory strategies with customer demand.
• Support new branch openings, acquisitions, and strategic growth initiatives.
• Participate in key customer meetings and business development opportunities.

Customer Experience

• Ensure exceptional customer service standards are maintained throughout the organization.
• Strengthen relationships with strategic customers and key industry partners.
• Partner with branch leadership to address customer concerns and improve service levels.
• Champion customer-centric initiatives that enhance loyalty and retention.

Sales Analytics & Reporting

• Monitor sales trends, forecasts, budgets, and performance metrics.
• Utilize data and analytics to identify opportunities and improve business results.
• Present monthly, quarterly, and annual sales performance reports to executive leadership and the Board of Directors.
• Develop sales forecasting models and pipeline management processes.

Cross-Functional Collaboration

• Partner with Marketing to develop customer acquisition and retention strategies.
• Collaborate with Purchasing to ensure product availability and market competitiveness.
• Work with Finance to establish budgets, incentive plans, and profitability goals.
• Support Human Resources in recruiting, developing, and retaining top sales talent.

Leadership Responsibilities

• Lead a geographically dispersed sales organization.
• Build and maintain a high-performance culture.
• Coach leaders through performance management, talent development, and succession planning.
• Foster collaboration among branches and departments.
• Promote Mayesh's mission, values, and culture throughout the organization.

Qualifications

Education

• Bachelor's degree in Business Administration, Sales, Marketing, Management, or related field preferred.

Experience

• Minimum 10 years of progressive sales leadership experience.
• Minimum 5 years in a senior leadership role overseeing multiple locations or regions.
• Experience leading large sales organizations with responsibility for revenue growth and profitability.
• Wholesale distribution, floral industry, perishables, agriculture, or related industry experience strongly preferred.

Knowledge, Skills, and Abilities

• Proven track record of driving sales growth and organizational performance.
• Strong leadership, coaching, and team development skills.
• Exceptional strategic planning and execution capabilities.
• Advanced financial and business acumen.
• Excellent communication, presentation, and negotiation skills.
• Strong analytical and problem-solving abilities.
• Proficiency with CRM systems, sales analytics, and Microsoft Office Suite.

Key Performance Indicators (KPIs)

• Employee engagement and retention within the sales organization
• Strategic account growth
• Market share expansion

Travel Requirements

• Ability to travel up to 50% of the time.
• Regular visits to branch locations, customer accounts, industry events, and company meetings throughout the United States.

Compensation

• Competitive executive base salary $150k-$180k
• Annual performance-based incentive opportunity
• Long-term incentive opportunities as applicable
• Comprehensive benefits package
• Paid time off and company-sponsored programs

Reporting Structure

Reports To: Chief Operating Officer

Direct Reports

• Sales Leaders
• Other sales leadership positions as assigned
• Location: Flexible within the United States, with preference for proximity to a major Mayesh market or corporate headquarters in Doral.