Regional Sales Manager -Central Region

Position Summary

A Regional Sales Manager plays a pivotal leadership role in advancing K–12 literacy and multisensory math initiatives across midsize-to-larger school districts within an assigned geography. This position carries direct responsibility for meeting and exceeding defined sales quotas and objectives while managing and developing a team of Regional Account Executives.

Leveraging the company's strong brand recognition, the Regional Sales Manager and their team will expand 95 Percent Group's literacy and math curricula, diagnostic assessments, professional development, and instructional materials across districts and school sites. Working alongside school administrators and educators, the Regional Sales Manager will lead a consultative discovery process, guiding their team in proposing tailored solutions that directly address each district's reading and math goals.

The Regional Sales Manager and their team will grow the Company's sales pipeline and drive revenue growth through a full range of business development activities, generating and following up on leads from the website, company events, and marketing campaigns; qualifying prospects; building the value of 95 Percent Group's products and services; and delivering compelling value propositions that differentiate the company's offerings.

The role also encompasses deepening existing client relationships to secure renewals, drive expansion, and support full implementation of the company's solutions. Client support activities include attending conferences, participating in company events, and engaging in sales meetings.

Success in this role requires a resilient, strategic mindset and the ability to balance hands-on team leadership with proactive business development. The ideal candidate brings consultative selling skills, a deep network of district-level contacts, and a genuine commitment to fostering long-term partnerships that advance literacy and math outcomes on a scale.

Core Responsibilities

Sales Leadership

• Lead and develop Regional Account Executives to meet and exceed revenue and territory objectives through coaching, modeling 1:1, and ongoing selling skills development.
• Serve as an invested member of the Sales Department Management team, embodying a servant-leader mindset focused on continuous team growth.
• Model sales excellence by providing strategic collaboration, guiding pipeline accuracy, and coaching the team through the full Sales Process.
• Support Regional Account Executives in effectively executing annual Territory Plans and other strategic initiatives.

Sales Operations, Evaluation & Staff Development

• Identify operational inefficiencies and drive cross-departmental collaboration, including Sales Support, Implementation Management, and Professional Development to better meet client needs.
• Set annual team and individual goals, conduct performance reviews, and develop improvement plans as needed.
• Manage staff PTO approvals with consideration for client demand.
• Plan and oversee ongoing professional development for Regional Account Executives, measuring knowledge acquisition and reporting progress in collaboration with the Chief Revenue Officer.

Further the 95 Percent Group Mission & General Sales Responsibilities

• Identify and develop Anchor accounts in partnership with Implementation and Client Management, set clear goals for implementation fidelity, conduct quarterly reviews, and coordinating with Consulting Client Managers overseeing professional development for literacy and math initiatives.
• Meet regularly with current clients to assess implementation strengths and challenges, identifying additional products or professional development needed to advance their literacy and math goals.
• Prospect new clients in a geographic Ripple pattern from Anchor accounts, leveraging reference selling strategies and facilitating discovery processes to uncover district or school needs, including student deficit areas in phonological awareness, phonics, comprehension, vocabulary, and math.
• Qualify prospective clients daily and through high-engagement events such as webinars, conferences, and company-sponsored events; represent 95 Percent Group with a high level of professionalism.
• Selling products and services via phone, email, webinar, and site visits; support Regional Account Executives in crafting compelling proposals aligned to literacy and math initiatives
• Maintain accurate CRM records in Salesforce, including site visit notes, pipeline development, forecasting, and prospect follow-up; leverage additional tools such as HubSpot and Clearslide for effective communication.
• Develop a Territory Plan for the assigned region incorporating state literacy and math initiative strategies, historical sales analysis, website visitor data, and target district identification for expansion and new business.
• Staff regional conferences and literacy or math showcases, deliver presentations and represent the company at booth or table events.
• Submit travel expenses accurately and on time through the company's expense reporting system.
• Develop sales skills as well as sales team compliance with prospecting, forecasting, pipeline and opportunity development protocol.

Key Accountabilities

• Meet or exceed annual sales quota, consistently delivering revenue at or above target.
• Support current clients in achieving their literacy and math goals, acting as a Trusted Advisor to drive expansion within existing implementations.
• Respond to client inquiries promptly and professionally, providing quotes and proposals in a timely manner.
• Play a key role in developing and protecting our sales culture

Skills & Qualifications

• Proven leadership and management success in K–12 sales with a track record of meeting or exceeding quota
• At least 3 years of elementary teaching experience, particularly in grades K–3; experience as a reading/literacy or MTSS/RTI coach is a plus
• Understanding of the Science of Reading, including familiarity with LETRS training or Language Essentials for Teachers of Reading and Spelling
• Familiarity with literacy instruction methodologies, reading intervention strategies, and science-based reading
• Familiarity with multisensory math programs and a commitment to maximizing student potential
• Extensive network of district and school contacts, including elementary principals, literacy coaches, curriculum staff, ELL, special education, and Title I personnel
• Passion for advancing literacy and math achievement for all students
• Exceptional presentation and communication skills across all media and formats
• Highly organized with strong planning, prioritization, and time management abilities
• Energetic self-starter with an entrepreneurial spirit, positive attitude, and strong work ethic
• Proficient with technology including MS Office, CRM platforms, iPad, and webinar tools
• Comfortable using AI and open to expanding AI literacy as more tools become available
• Communication and leadership style reflects 95 Percent Group's mission, values, and commitment to effective team relationships

Physical Requirements/Work Environment

• Work Location: Reside in the assigned territory within close proximity to an airport
• Travel: Willingness to travel up to 50% to meet with prospects and attend conferences or industry events.
• In addition, the ability to travel up to 40% overnight primarily within the state; expect to travel several times monthly to distant regions within the state involving overnight stays 1-2 nights.
• The use of standard office equipment/computers and some light physical work is required.
• The work environment will range from an office to conference setting with a low to high noise level.

Benefits

• This is a fully remote role that must reside in the territory served
• Must have a dedicated home office and distraction free workspace
• Must comply with a business casual dress code when working remotely
• Must comply with a business professional dress code for client meetings and conference attendance
• Laptop and any necessary equipment to perform the duties required.
• Monthly technology stipend
• Professional development support - tuition reimbursement program
• BCBS Medical and Vision with employee premiums
• FREE Dental
• FREE basic life insurance policy and short and long-term disability programs
• 401k with generous company match and immediate vesting
• 15 PTO days that start accruing upon hire up to a maximum level based on tenure and does not expire.
• 16 Holidays - 9 designated days, 3 Floaters and a Winter Closure between Christmas and New Year
• 1 Paid Volunteer Day annually
• Donate a PTO Day program for colleagues in need.
• 3 Weeks Paid Parental Leave after 12-months of employment for birth, adoption, or foster placement

In compliance with the Illinois Equal Pay Act, 95 Percent Group ensures our job opportunities have an equitable pay range. Additionally, all full-time employees at 95 Percent Group are eligible to participate in the benefit plans described above.

Company Description

95 Percent Group is a leader in literacy instruction for pre-K through grade 8 and recently acquired TouchMath now offering both literacy and math solutions to educators across the U.S. The company offers professional development training for teachers and administrators as well as print and online products to assist teachers with literacy instruction.

95 Percent Group’s comprehensive educational consulting, professional development, diagnostic assessments, and instructional materials help schools deliver instruction that consistently and significantly increase reading achievement.

The company was founded in 2005 and is based in Lincolnshire, IL (northwest suburban Chicago). Its customers are primarily school districts across the U.S., and they are served by consultants who travel for on-site training as well as through online training.

95 Percent Group has a fully engaged and highly committed leadership team who cares deeply about our mission. We’ve hired the best from inside and outside industry. This is a tremendous opportunity to join a company positioned for continued significant growth. An added plus is knowing that what you’re doing every day is making a significant difference in children’s lives.

Come work with a group of smart, fun, passionate professionals who value creativity, innovation, and making an impact.

95 Percent Group, LLC is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.