Regional Manager, Sales - West

Who we are

Chosen Foods is a San Diego–based CPG company founded in 2011 that makes avocado oil–based pantry staples, including cooking oils and sprays, mayonnaise, dressings, and sauces. The brand positions itself around clean ingredients and high-heat performance and is widely known as America’s #1 avocado oil brand, with national distribution across major U.S.

retailers and Certified B Corporation status reflecting its sustainability and ethics focus.

Job Summary

The Regional Sales Manager, West will be a key member of the Chosen Foods Sales organization, responsible for developing Chosen Foods conventional grocery retailers across the Western U.S. This position will play an integral role in expanding distribution, optimizing trade execution, and implementing best practices with broker and distributor partners throughout the region.

Responsibilities

• Business Planning & Strategy: Develop regional sales strategy, tactics, and annual plans to deliver volume, revenue, and profit targets across existing and new products.
• Broker Partner Leadership: Lead, coach, and hold broker partners accountable to sales targets and company objectives; monitor performance and ensure alignment with company values.
• Customer Relationship Management: Build and manage customer relationships; lead negotiations to deliver win win commercial solutions aligned with customer needs and company goals.
• Commercial Execution: Design and execute sales programs, promotions, new item launches, and retail initiatives to achieve sales and profitability objectives. Manage trade spending for all accounts within the approved trade budget.
• Forecasting & Performance Management: Build annual sales forecasts and manage monthly performance against sales, fill rate, and profit KPIs using internal and external data.
• Distributor & Channel Management: Negotiate distributor and partner agreements within the grocery channel, including promotional funding and trade terms.
• Business Analysis: Analyze monthly performance reports to identify risks and growth opportunities, particularly within underperforming accounts.
• Market & Trend Monitoring: Maintain optimal sales volume, mix, and pricing by tracking supply and demand dynamics, market trends, economic indicators, and competitive activity.
• Retail Management: Oversee retailer execution including promotional calendars, new item introductions, and ongoing retail programs.

Professional Qualifications

• Bachelor’s degree in related field
• 5+ years of experience managing a large regional geography in the CPG food space, ideally with Western U.S. customers, brokers, and distributors. Established customer relationships a plus.
• Experience in both large and smaller company environments with proven ability to scale emerging brands rapidly.
• Experience developing annual revenue and trade plans, forecasting, and using a trade management system.
• Must be a proactive, data-driven, analytical thinker, and a creative problem-solver.
• Excellent communication skills with proven ability to influence internal & external stakeholders.
• Ability to travel for retailer and company meetings, up to 40% of time.
• Must reside in the Western United States, PST zone preferred, and near a major airport.

Supervisory Responsibilities: None initially. As the region develops, there may be an opportunity to build and lead a regional team.

Physical

Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to reach with hands and arms.

The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must be able to lift and/or move up to 15 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

What We Offer

• Compensation: $105,000-$120,000 base salary (depending on experience) + bonus opportunities
• Medical, Dental, Vision Insurance for you, and optional coverage for your family
• Disability and Life Insurance
• 401k Retirement Plan
• PTO and paid holidays and sick time
• A high performing, rewarding, and tight knit team culture

Disclaimer: This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees.

Dedication to DEI&B: We’re an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation military or veteran status, national origin, political affiliation.

Chosen Foods is an employer that values a diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.